Particularly with her involvement in the January 6 debacle, Bradley now embodies the part of the show we are desperately trying to escape from, when it attacks hot-button real-life news events. It's only the latter which really works to make a fun, watchable programme. In doing so, she crossed the show's juncture between its Coronation Street and Newsnight warring halves. It's a shift that might have come since Bradley broke free of the frothy, fluffy manacles of the titular daytime programme to become the supposedly serious evening news anchor. Some may say, we already know The Morning Show is prestige-adjacent nonsense, so why does it matter that Witherspoon's storylines have a piecemeal quality and her character is stranded in no man's land? Maybe it doesn't really, except for the fact that she has come to represent everything the show still can't get right. It's rather miraculous she managed that from publicly available information when the FBI gave up the pursuit after one lazy subpoena. There's more in the works for Bradley, because another thing happening during that montage is her on-off girlfriend Laura (Julianna Margulies) using the leaked UBA emails and texts to piece together Bradley's iMovie editing job on the insurrection footage to magic away her Proud-Boy-with-a-heart-of-gold brother Hal (Joe Tippett). As the criminally underused Kris (Nicole Beharie) tries to recapture her Olympic glory around a track, Bradley passes whole scenes wandering around an empty theatre waiting for her very own Deep Throat, who's a no-show. There are more heightened musical choices in the latest episode, in which a montage of various things with no real relevance to one another happen in concert. No, really, that was something that actually happened for a whole four minutes or so last episode. This nonsense, just one week after she was scripted to walk in on Crudup's Cory, replete with newfound Mummy Issues, singing 'Ain't No Mountain High Enough' around a piano with his freshly-introduced mother Martha. The latest attempt to give Witherspoon and her gonzo journalist Bradley Jackson something to do forces her to reenact some All the President's Men cosplay during the eighth episode, as she lurks inside the UBA car park to meet with whistleblower Kate (Natalie Morales), who has promised murky secrets about the real Paul Marks (Hamm). It's a problem the show itself doesn't seem to know the answer to. Yet that trifecta of soapy fun leaves the question of where its fourth star, Reese Witherspoon, slots into all this. After a mid-season January 6 shaped nosedive, the third outing of the Apple TV+ show is starting to find some sort of footing, largely due to Jennifer Aniston, Jon Hamm and Billy Crudup, the forever MVP of UBA. If you're up for a show with an astronomical budget in direct proportion to its lack of core logic, you're in for a right rollicking treat. Another week, another episode of The Morning Show to puzzle over.
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